Conversion Rate Optimisation Specialist
3 weeks ago
We are seeking a highly skilled Conversion Rate Optimisation (CRO) Specialist to join our team at Wowcher. As a CRO Specialist, you will be responsible for analysing, strategising, and implementing CRO initiatives to improve conversion rates and enhance user experiences across our digital channels.
Key Responsibilities:
- Develop, implement, and manage CRO strategies to optimise conversion rates for key digital properties such as websites, landing pages, and campaign assets.
- Design, execute, and analyse A/B and multivariate tests to validate hypotheses, optimise web performance, and improve user experience.
- Use analytics tools to monitor and analyse website traffic, user behaviour, and funnel performance to uncover key insights.
- Identify opportunities for improving UX by analysing heatmaps, session recordings, and customer feedback, and recommending actionable solutions.
- Provide regular and detailed performance reports, outlining the results of testing, key insights, and actionable recommendations for stakeholders.
Requirements:
- Strong understanding of user experience (UX) principles and how they impact conversion rates.
- Hands-on experience with heatmapping and user feedback tools.
- Ability to analyse data, identify trends, and make data-driven decisions.
- Experience collaborating with cross-functional teams, including designers, developers, and marketers.
- Strong project management skills with the ability to manage multiple projects on tight deadlines.
Why Wowcher?
We offer a dynamic and supportive work environment, with opportunities for professional growth and development. Our office is a hub of creativity and innovation, with a range of benefits and perks to make your work-life balance easier. If you're passionate about CRO and want to join a fast-growing company, we'd love to hear from you.
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