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Brand Marketing Director

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London, Greater London, United Kingdom JFL Search & Selection Ltd Full time
Marketing and Communications Director - Sport

We are seeking a highly experienced Marketing and Communications Director to lead the brand development, consumer and digital marketing, and communications and media function for a new and exciting sports Executive Team.

This role is at the heart of the brand's mission to showcase the best players on the international stage and to inspire greater fan engagement and participation while delivering on the business objectives of the organisation.

The successful candidate will have a proven background in brand and consumer marketing, with a track record of designing and executing brand/marketing plans for consumer brands.

Key responsibilities will include:

  1. Leading the brand development, consumer and digital marketing, and communications and media function for the brand.
  2. Developing and executing marketing campaigns with excellence, working with cross-functional project teams to deliver against the strategy and hit key business and brand metrics through activation.
  3. Managing the Content and Digital teams, and digital content agency.
  4. Working closely with the commercial team (partnerships sales, partnerships management, licensing & broadcast) to ensure all mutual objectives are met.
  5. Financial responsibility for the annual marketing budget and approved campaign budgets.

The ideal candidate will have:

  1. Marketing and consumer brand management experience, with demonstrable understanding of commercial dynamics and knowledge of the digital marketing landscape.
  2. Track record in designing and executing brand/marketing plans for consumer brands.
  3. Experience and understanding of a sporting press office and media management.
  4. Work with digital products, analytics and research to drive actionable insights.
  5. Demonstrated ability of having formed strong collaborative relationships to deliver complex, international projects.
  6. Navigating complex challenges – problem-solving, standing alone and dealing with ambiguity.
  7. Experience building excellent working relationships and dealing with senior stakeholders, both internally and externally.
  8. Excellent planning, prioritisation and time management skills.
  9. Native-level English, with fluency in other languages a bonus.

This is a full-time role working Monday to Friday from our London office, with occasional international travel.