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Product Marketing Manager

2 months ago


Bristol, Bristol, United Kingdom Sopra Banking Software Full time
{"title": "Product Marketing Manager", "description": "Drive Success in Fintech and SaaS

As a Product Marketing Manager at Sopra Banking Software, you will play a pivotal role in driving the success of our cutting-edge solutions within the Fintech and SaaS ecosystem. Your mission will be to craft innovative strategies that not only highlight the unique value of our offerings but also demonstrate their transformative impact on our diverse client markets.

Key Responsibilities:

  • Go-to-Market Ownership: Develop and execute dynamic go-to-market plans that translate complex technical features into compelling narratives.
  • Multi-Channel Content Creation: Design impactful product collateral across various channels, including high-engagement presentations, persuasive client case studies, robust sales enablement materials, and optimized website content.
  • Customer Retention & Growth: Partner with product managers and sales teams to drive customer retention and upsell strategies.
  • Market-Driven Insights: Leverage market research and customer feedback to craft strategic insights that inform product positioning and messaging.
  • Cross-Functional Collaboration: Work closely with the broader marketing team to conceptualize and execute innovative demand generation programs.

Qualifications:

  • Industry Passion: A strong enthusiasm for or experience within the Fintech sector, with a desire to grow and stay ahead of industry trends.
  • Proven Experience: A solid background (2+ years minimum) in product marketing or product management within a tech company or financial institution.
  • Communication Mastery: Exceptional written and verbal communication skills, with the ability to distill complex technical concepts into accessible, impactful messages for various audiences.
  • SaaS Expertise: Experience in marketing SaaS solutions, with a proven track record of bringing technical products and services to life.
  • Attention to Detail: A sharp eye for detail and quality, with the ability to articulate a product's value proposition in a way that resonates with customers and aligns with their needs.
  • Collaborative Leadership: Excellent interpersonal and management skills, with a talent for working collaboratively across teams, particularly with product managers and sales.
  • Strategic Thinking: Strong ability to develop and implement marketing strategies and campaigns that are informed by both quantitative data and qualitative insights.
  • Proactive, Organized Mentality: High-level organizational and project management skills, ensuring that you can manage multiple priorities and deliver on time.

We offer a hybrid working model, a market-competitive salary, and excellent rewards and benefits schemes, including 25 days holiday, 6% employer pension contribution, private medical insurance, critical illness cover, health cash plan, and more. At Sopra Banking Software, we are committed to fighting against all forms of discrimination and fostering a work environment that is inclusive and respectful of all differences.", "lang_code": "en-US"}