Brand Development Manager

19 hours ago

London, Greater London, United Kingdom Pro4orm People Ltd Full time

About the Role

Pro4orm People Ltd is seeking a highly skilled Brand Manager to join our Marketing team. As a Brand Manager, you will play a key role in developing and implementing strategic brand plans to drive market share growth and brand breadth/depth of prescribing.

Key Responsibilities

  • Contribute to the development of UK strategic brand plans, highlighting local opportunities for growth and commercial opportunity.
  • Implement the strategic product brand plan to drive market share growth and brand breadth/depth of prescribing.
  • Develop and implement brand campaigns utilizing multiple traditional, digital, educational, and consumer marketing approaches.
  • Differentiate Pro4orm People Ltd as an innovative entrant into the Therapeutic area through planning and delivery of nimble digital initiatives.
  • Drive recommendations on local resourcing and budgetary spend in conjunction with Medical Education strategy and in synergy with Company portfolio promotional activities.
  • Manage the approval of local content via Medical, Legal, and Regulatory processes.
  • Liaise with Key Opinion Leaders and select customers to organize Congresses and exhibitions.
  • Conduct healthcare professional and patient market research to better understand customer and end-user preferences.
  • Build and monitor brand performance KPIs, amend strategy, and take corrective actions to drive brand performance.
  • Collaborate with Global colleagues to co-create brand positioning, core campaign assets, and establish best practice.

Requirements for the Role

  • Degree in sciences and/or business administration.
  • Five years of experience in pharmaceutical marketing.
  • Excellent written and spoken communication, and proficient knowledge of MS Office.
  • Proven track record in executing digital marketing campaigns with associated metrics.
  • Good leadership and motivational skills.
  • Ability to operate independently in a matrix environment.

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