Digital Merchandising Specialist

3 weeks ago

Hemel Hempstead, Hertfordshire, United Kingdom Butlins Full time
About the Role

This is a fast-paced position that requires a high level of energy and enthusiasm. As a Digital Merchandising Executive, you will be responsible for ensuring the day-to-day trading needs of our Butlin's websites are met. This includes our Family breaks and Butlin's Big Weekenders, as well as Caravan sales and Conferences & Events, with a key focus on landing pages.

Key Responsibilities
  • Work collaboratively with the wider team to deliver maximum revenue and conversion through rapid and proactive site merchandising.
  • Communicate daily with the Brand Marketing, Acquisition, and Revenue Management teams on the creation and management of merchandising content for conversion purposes.
  • Respond to enquiries from wider members of the Butlin's team, including marketing and resort teams, and update web content as required.
  • Carry out trading actions to support commercial focus areas.
  • Analyse site merchandising and make changes based on user behaviour.
  • Shop the websites to find areas to improve content to enhance user experience and increase conversion.
About You

We are looking for a self-starter who shows a passion for learning and likes to solve problems. You may be looking to take the next step in your career in digital merchandising and want to join our Commercial and Marketing team.

Requirements
  • Experience within a site merchandising role, ideally within an ecommerce, travel, or online retail role.
  • Strong attention to detail and ability to make decisions based on analytics.
  • Excellent communication skills and ability to build strong relationships with key stakeholders.
  • Commercially strong, innovative, fast-thinking, and proactive.
  • Ability to prioritize workload and drive change at pace, while meeting set deadlines.
  • Good all-round understanding of best practice developed through previous experience and data analysis in a merchandising role.
What We Offer

At Butlin's, we're all about fun, excitement, and adventure by the bucketload. We're looking for someone who shares our values and is passionate about delivering an Altogether More Entertaining and Fun Break for our guests.

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