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B2B Product Marketing Manager

2 months ago

Surrey, United Kingdom Live - Digital and Marketing Recruitment Full time
About the Role

We are seeking a seasoned and results-oriented Product Marketing Manager with SaaS experience to join our team at Live - Digital and Marketing Recruitment. As a key member of our team, you will be responsible for leading generation and driving growth for our data and analytics product suite.

Key Responsibilities
  • Product Messaging and Positioning

Collaborate with our Product team to craft compelling positioning and messaging that resonate with customers and set us apart from competitors.

Market, Customer, and Competitive Analysis

Gain a deep understanding of our target markets, industries, regions, and competitor products.

Develop GTM Strategies

Design go-to-market strategies to drive new business and growth for our aviation data and analytics products.

Lead Generation Campaigns

Develop innovative lead generation campaigns and customer nurture journeys tailored by industry, customer segment, and region.

Achieve Lead Generation Goals

Meet lead generation targets for our aviation data and analytics products, including IBA Insight, IBA Airlines, and IBA NetZero.

Customer Engagement Strategy

Implement strategies to enhance customer usage, engagement, upsell, and retention.

Customer Feedback

Regularly gauge customer sentiment, share product updates, and demonstrate responsiveness to customer feedback.

Sales and CS Team Collaboration

Work closely with Sales and Customer Success teams, ensuring they are well-supported with content and aligned with customer feedback.

Requirements
  • Proven experience in a similar role with 5+ years of relevant experience.
  • Bachelor's degree in Business, Marketing, Communications, or a related field.
  • B2B marketing experience with SaaS products.
  • Familiarity with or experience in the aviation market.
  • Demonstrated ability to collaborate with product, sales, and marketing teams to drive product growth.
  • Skilled in leveraging customer, competitor, and market insights to shape product roadmaps and go-to-market strategies.
  • Exceptional storytelling skills with the ability to engage diverse audiences.
  • Strong digital proficiency, including CMS, WordPress, Google Analytics, LinkedIn, Pardot, and Salesforce.
  • Highly collaborative with strong communication and stakeholder management abilities.
  • Extremely organized, accountable, and detail-oriented.
  • Excellent team player.