Marketing Manager
3 weeks ago
This is an opportunity for an entrepreneurial Marketing Manager to take their next challenge with an ambitious, growing media business where you’ll play a key role in connecting the emergency services sector through the launch of a new exhibition-style event.
Working closely with the Head of Marketing to develop and executive key marketing campaigns and initiatives. The ideal candidate will have a strong background in B2B event marketing (preferably large scale events) with a focus on data-driven marketing.
Key responsibilities:
- Manage end-to-end campaign execution, including planning, copy and creative production, implementation and performance tracking for existing events.
- Leverage various marketing channels, predominantly email marketing, social media, paid advertising, content marketing and partnerships to reach and engage target audiences.
- Ensure the website is up-to-date with logos, speakers details and general event content as it becomes available and changed over after each event.
- Process and manage data within CRM and email marketing platforms.
- Travel to events.
- Post-event analysis and reporting.
Successful candidate will display:
- B2B event marketing experience.
- Ability to manage deadlines and work on multiple projects at once.
- Proficiency with marketing automation tools.
- Ability to work well within a team.
- Innovative ideas.
- Develop clear marketing strategies.
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