Brand Engagement Manager
2 days ago
About Us:
We are Elizabeth Michael Associates Ltd, a close-knit, family-run business with three unique divisions serving both B2B and B2C markets. We specialize in high-quality products and are looking for a passionate and creative Brand Engagement Manager to lead our social media strategy, enhance our online presence, and drive engagement with diverse audiences.
The ideal candidate will have a proven track record of building brand awareness, engagement, and loyalty through creative, high-impact social media strategies. This role requires someone with a strong sense of ownership, who can independently create engaging content, generate leads, and foster a community of dedicated followers.
Key Responsibilities:
- Develop and implement a comprehensive social media strategy that aligns with business objectives and enhances brand presence.
- Create compelling, visually engaging, and brand-aligned content, including images, videos, and stories.
- Plan and execute a consistent posting schedule across Facebook, Instagram, and other relevant platforms to increase reach and engagement.
- Build and nurture an active online community by responding to comments, messages, and customer inquiries.
- Monitor and analyze social media trends and competitor activities to stay ahead in the market.
- Collaborate with the wider team to keep website content fresh, relevant, and aligned with social media campaigns.
- Optimize website user experience and track traffic from social media to the website for lead generation and conversion.
Requirements:
- Proven experience in social media marketing, particularly in B2B and B2C marketing.
- Strong skills in content creation.
- Solid understanding of social media platforms (Facebook, Instagram) and tools.
- Experience with website content management and basic knowledge of SEO is a plus.
- Excellent communication and interpersonal skills, with a passion for building relationships with customers.
- A proactive, hands-on attitude with the ability to work independently and manage multiple projects simultaneously.
Estimated Salary: £32,000 - £40,000 per annum
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