Digital Marketing Specialist
1 month ago
Our client is a leading industrial manufacturing company based in Liverpool, with a strong market presence and a reputation for product quality and innovative solutions.
Job DescriptionThe successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, utilizing CRM systems to automate marketing campaigns, and leveraging AI platforms to increase content creation output and customer engagement.
Key responsibilities include:
- Developing and implementing a digital marketing strategy
- Utilizing CRM systems to automate marketing campaigns
- Leveraging AI platforms to increase content creation output and customer engagement
- Managing all online campaigns and social media platforms
- Analyzing and reporting on digital marketing metrics
- Collaborating with cross-functional teams to enhance customer experience
- Staying up-to-date with industry trends and best practices
- Leading and mentoring the digital marketing team
- Ensuring brand consistency across all digital channels
- Managing digital marketing budget efficiently
The successful candidate will have:
- A degree in Marketing, Business, or a related field
- 5+ years experience in Digital Marketing
- Experience in SEO Management and SEM
- Experience with web analytics tools, such as Google Analytics
- Strong analytical skills and a data-driven approach
- Proven experience in managing online marketing campaigns
- Excellent knowledge of different digital marketing channels
- Strong leadership and team management skills
- Proficiency in using marketing software and online tools
The successful candidate will receive:
- A competitive salary range of £60,000 - £70,000
- Hybrid working arrangements
- A supportive team culture fostering professional growth
- The opportunity to shape digital marketing strategies in a leading industrial manufacturing company
- Generous holiday entitlement
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