Digital Marketing Specialist

1 month ago


Liverpool, Liverpool, United Kingdom Michael Page (UK) Full time
About Our Client

Our client is a leading industrial manufacturing company based in Liverpool, with a strong market presence and a reputation for product quality and innovative solutions.

Job Description

The successful candidate will be responsible for developing and implementing a comprehensive digital marketing strategy, utilizing CRM systems to automate marketing campaigns, and leveraging AI platforms to increase content creation output and customer engagement.

Key responsibilities include:

  • Developing and implementing a digital marketing strategy
  • Utilizing CRM systems to automate marketing campaigns
  • Leveraging AI platforms to increase content creation output and customer engagement
  • Managing all online campaigns and social media platforms
  • Analyzing and reporting on digital marketing metrics
  • Collaborating with cross-functional teams to enhance customer experience
  • Staying up-to-date with industry trends and best practices
  • Leading and mentoring the digital marketing team
  • Ensuring brand consistency across all digital channels
  • Managing digital marketing budget efficiently
Requirements

The successful candidate will have:

  • A degree in Marketing, Business, or a related field
  • 5+ years experience in Digital Marketing
  • Experience in SEO Management and SEM
  • Experience with web analytics tools, such as Google Analytics
  • Strong analytical skills and a data-driven approach
  • Proven experience in managing online marketing campaigns
  • Excellent knowledge of different digital marketing channels
  • Strong leadership and team management skills
  • Proficiency in using marketing software and online tools
What's on Offer

The successful candidate will receive:

  • A competitive salary range of £60,000 - £70,000
  • Hybrid working arrangements
  • A supportive team culture fostering professional growth
  • The opportunity to shape digital marketing strategies in a leading industrial manufacturing company
  • Generous holiday entitlement


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