Responsable Marketing

4 weeks ago

Peterborough, Peterborough, United Kingdom Veolia Full time

Description du Poste

Responsable Marketing – Actifs VWTS Europe
Poste à distance en Europe
Avantages excellents

Rejoignez Veolia Water Technologies and Solutions à un moment unique de croissance et d'expansion commerciale alors que nous continuons à renforcer notre présence à travers l'Europe.
Dans ce rôle, vous serez chargé de superviser et de mettre en œuvre des stratégies de marketing entrant pour attirer, engager et convertir. Vous posséderez et gérerez le marketing pour le secteur des Actifs Mobiles en Europe, jouant un rôle crucial dans la création et le maintien de nouveaux canaux de communication ainsi que de campagnes ciblées pour accroître la visibilité de notre proposition de valeur en matière de transformation écologique.

Les responsabilités incluent :

  • Développer et exécuter des stratégies de marketing entrant complètes
  • Rechercher le secteur de marché pour comprendre les besoins des clients
  • Collaborer avec des équipes internes et externes pour la création et l'optimisation de contenu
  • Créer et gérer des campagnes de marketing par e-mail
  • Utiliser les canaux de médias sociaux pour la génération de leads et la notoriété de la marque
  • Mesurer la performance des campagnes marketing et partager les meilleures pratiques
  • Soutenir la stratégie sectorielle et le déploiement harmonieux en Europe
  • Planifier et contrôler les ressources financières pour les activités marketing
  • Rester informé des dernières tendances et technologies en marketing numérique

Qualifications :

  • Expérience pertinente en marketing/commerce ou diplôme de licence dans un domaine connexe
  • Solides compétences analytiques et capacité à interpréter les données
  • Compréhension approfondie des méthodologies de marketing entrant
  • Expérience avec des outils d'automatisation marketing et des systèmes CRM
  • Solides compétences en gestion de projet et excellente communication
  • Expérience préalable en marketing entrant préférée

Veolia Water Technologies & Solutions s'engage en faveur de la diversité et de l'égalité de traitement pour tous les candidats.

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