Event Director
6 days ago
54 is a leading sports and entertainment agency operating globally with a presence in five regions and eight offices. Our company works with rights holders, governing bodies, household brands, and major investors who share our passion for the power of sport.
We comprise three service areas, each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial), and Activation & Engagement (Events and Marketing). Our core philosophy is to push at the edges of conventional wisdom to turn the improbable into the unignorable.
Role OverviewWe are seeking a dynamic and experienced Event Director to join our team, overseeing the delivery of major golf events on behalf of our international client portfolio. The role will focus on our golf event portfolio, including LIV Golf, Aramco Team Series, and International Series, and will be responsible for all aspects of event delivery, including rightsholder, partner, and client liaison, budget and project management, production, and logistics.
The ideal candidate will have extensive international event experience, strong personal motivation, and the ability to navigate and learn about the global golf environment. Experience in producing other major sports events is an advantage.
Key Responsibilities- Event Management
- End-to-end management of event delivery, inclusive of operations and guest experience
- Management of:
- Supplier briefs, contracts, and scopes of service
- Event budgets
- 54 event delivery team
- Key client milestones
- Client, rightsholder, stakeholder, and internal team calls, meetings, and workshops
- Liaison with:
- Rightsholders, ensuring alignment with governing or sanctioning body, as appropriate
- Marketing and communications teams to ensure integration of campaign plan into overall event strategy and delivery
- Commercial teams to ensure alignment with invested partners and sponsors
- Event broadcasters, maximising partner and stakeholder value
- Internal sustainability teams, capitalising on opportunities to deliver environmental, economic, and social impact initiatives
- Client Liaison / Account Management
- Develop strong relations with clients and lead relevant conference calls and meetings
- Ensure client rights and benefits are met, and encourage future opportunities to maximise revenue-generating opportunities
- Team Liaison
- Be an excellent communicator and team player
- Liaise regularly with other departments to ensure alignment
- Contribute good insights in senior management meetings
- Encourage and develop best-practice across the business, promoting 54 culture
- Reporting
- Concise updates on:
- Budgeting
- Resource
- Staging and operations
- Support the delivery of Post Event Reports
- Flash (7 days post event)
- Full Post Event Report (4 weeks post event)
- Travel
Must be willing to travel to oversee and/or support on international events
Expected travel outside of UK – 16 – 20 weeks per year – circa 16 weeks
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