Digital Engagement Strategist

4 weeks ago

London, Greater London, United Kingdom Publicis Groupe Full time

Job Title: Engagement Manager

About the Role:

We are seeking a highly skilled Engagement Manager to join our team at Publicis Groupe. This role will play a crucial part in supporting our agency teams on client engagement initiatives and assisting in the training of agency specialists. The ideal candidate will possess a combination of strong communication skills, technical aptitude, and an ability to proactively engage with teams across the business.

Key Responsibilities:

  • Collaborate with agencies and clients to develop and execute engagement strategies that maximize platform adoption and usage.
  • Provide guidance, support, and troubleshooting throughout the client lifecycle.
  • Conduct training sessions and workshops to empower agency specialists with deep platform knowledge and effective client campaign utilization.
  • Work cross-functionally to champion customer needs, driving continuous platform enhancements based on usage data and feedback.
  • Stay current on industry trends and best practices related to dynamic content and digital media platforms.
  • Coordinate and deliver regular product updates and training in collaboration with regional and central agency teams.
  • Support the Product Owner and Business Analysts in requirements gathering.
  • Develop and maintain training materials, including product propositions with clear use cases and case studies, to support agency and client-specific training needs.
  • Partner with agencies to leverage Adtech data and platform technology to optimize client campaign delivery and demonstrate value through insights gained from deep dives and analyses.

Requirements:

  • Possess a strong understanding of the digital media ecosystem, campaign management, and standard workflows/metrics (cost calculations, performance measurement).
  • Be knowledgeable in advertising technologies (DSPs, SSPs, Exchanges, etc.), verification methodologies, and dynamic creative optimization (DCO).
  • 2+ years of experience in a client-facing role (ideally within digital media/technology) with proven success in new business pitches and showcasing product value propositions.
  • Combine a technical and problem-solving mindset with strong analytical skills and experience using data to drive client success. (Experience with analytics solutions and strong Excel skills a plus).
  • Possess excellent communication skills that empower the candidate to confidently translate complex & technical concepts into simple and actionable outcomes.
  • Demonstrate experience in digital, programmatic, and social media, including ad formats and best practice.
  • Be adaptable and manage multiple priorities simultaneously.
  • Understanding of common digital video media/Social platforms.

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