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Global Brand Manager

2 months ago

Bournemouth, Bournemouth, United Kingdom Tarsh & Partners Marketing Recruitment Full time £55,000

Job Title: Senior Marketing Manager - Bicycle Accessories

Job Summary:

We are seeking a highly skilled and experienced Senior Marketing Manager to join our team at Tarsh & Partners Marketing Recruitment. As a Senior Marketing Manager, you will be responsible for developing and implementing global marketing plans, identifying key strategic priorities, and owning their development and delivery in the market.

Key Responsibilities:

  • Develop and implement global marketing plans in line with key business objectives and strategic and tactical needs.
  • Day-to-day responsibility for developing and managing core portfolio marketing campaigns and new product launches, using a range of media channels including digital, PR, sponsorship, and events.
  • Lead a team of high-performing brand managers, ensuring all campaigns and activity are on-brief and delivered to the right audiences.
  • Manage a range of high-profile athletes and team sponsorships, ensuring key deliverables and ROI are maximized and every opportunity is taken to leverage the relationships.
  • Work cross-functionally to run both on and off-line marketing activities, executing engaging campaigns to support new product launches, product campaigns, and athlete/team sponsorships.
  • Define KPIs and corresponding metrics, reporting on performance to relevant stakeholders.
  • Continuously analyze industry trends and use internal consumer data to make recommendations for performance improvement and key product marketing initiatives.

Requirements:

  • Hands-on experience working in a dynamic consumer goods environment.
  • Proven experience of developing and implementing multi-channel marketing campaigns and the ability to craft compelling consumer stories that drive interest in the brand.
  • Ideal candidate will have a passion for cycling and/or experience in the cycling or motorcycle industry.
  • Positive energy and an ability to bring people with you, managing a small, but highly engaged team.
  • A positive 'glass half full' outlook with a good attention to detail and getting the job done.
  • Strong influencing skills with the ability to create clear and compelling proposals and analysis that ensures buy-in from people across the business.
  • Ability to challenge the status quo and push for what you believe in.
  • On occasion, a willingness to travel to and work at key cycling and biking events.
  • Proven ability to work independently at pace in a high-pressure, fast-growth environment.