Marketing Graduate Assistant
6 days ago
About Wiltshire Farm Foods
We are a leading food supplier to the health and social care sectors, serving over 600 care homes, 500 hospitals, and 200 education settings. Our meals are crafted by dieticians and chefs, then frozen to lock in goodness. With over 30 years of experience, our sister company Wiltshire Farm Foods has been cooking and delivering over 300 frozen meals to customers' homes.
As a family-owned business established in 1958, we take pride in making a real difference and creating outstanding meals. We develop products to enhance health and well-being for all customers. We are driven by a passion for service, dedicated to feeding vulnerable people, and offering delicious and nutritious meals. We proudly support British food and farming, focusing on using ethical and sustainable produce, aligning with our goal to reach Net Zero by 2040.
About the Role
The Graduate Marketing Executive role offers a unique opportunity to experience all areas of consumer marketing with Wiltshire Farm Foods. Joining a team of 16 marketers, with a history of good career progression from graduate level, you will gain a full grounding across the marketing mix. You will spend time learning how to attract new customers through traditional offline channels, including TV advertising, press, and direct mail, as well as working with the digital marketing team on the website, app, and social channels.
You will experience the significance of customer base marketing, learning how to retain customers and keep them engaged through personalised, targeted activity. You will also spend time with the production team, learning the importance of design, copywriting, content, and print. Understanding our customers sits at the heart of our business strategy, and you will experience this directly by meeting and talking to our customers. You will work closely with the in-house data and analytics team, spotting trends and opportunities, using insights to make recommendations to further our marketing strategies.
Responsibilities
- Help execute national acquisition campaigns, delivering against new prospect targets.
- Work hand-in-hand with local depot teams, offering marketing support for their local growth targets.
- Work on campaigns to nurture customers through the customer journey to ensure loyalty.
- Deliver customer engagement activity to ensure retention of loyal customers.
- Work with digital and social agencies on campaigns to deliver new prospects and drive existing customer engagement.
- Help plan and support large events across the country.
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