Lead Data-Driven Marketer
2 days ago
We are seeking a Lead Data-Driven Marketer to join our team at Vista. As a key member of our marketing organization, you will play a critical role in shaping our marketing strategy through data-driven insights.
Your primary focus will be on analyzing media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies to evaluate both short- and long-term campaign performance. You will have opportunities to delve into other areas of marketing with your teammates, including site merchandising experience, direct marketing, and content marketing initiatives.
Key Responsibilities:
- Analyze media spend decisions using Marketing Mix Modeling, attribution analysis, and lift studies.
- Develop data-driven insights to inform marketing strategy.
- Collaborate with cross-functional teams to implement marketing strategies.
Requirements:
- 5+ years of experience in an analytics environment.
- Experience working as a data planner at a large B2C company or at a media agency supporting planning decisions.
- Advanced technical skills in SQL (Snowflake) and any visualization tools (e.g., Looker, Power BI, Tableau).
Benefits:
- Competitive salary range: $120,000 - $180,000 per year based on experience.
- Opportunities for professional growth and development.
- Inclusive and diverse work environment.
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