Data-Driven Marketing Lead

3 weeks ago


London, Greater London, United Kingdom Tribal Tech - The Digital, Data & AI Specialists Full time

**Job Opportunity:** Data-Driven Marketing Lead

We are seeking a highly skilled Data-Driven Marketing Lead to join our team at Tribal Tech - The Digital, Data & AI Specialists. As a key member of our team, you will be responsible for developing and implementing comprehensive Crm Strategies across email, SMS, and in-app messaging to engage and retain customers.

About the Role:

  • Develop and implement crm strategies to drive engagement, retention, and growth for our clients.
  • Manage end-to-end campaigns, including segmentation, targeting, testing, and reporting.
  • Build and optimize customer journeys to ensure a seamless and engaging user experience across all touchpoints.
  • Analyze customer data to understand behaviors, preferences, and trends.
  • Leverage customer data to create dynamic, personalized campaigns that drive engagement and enhance the customer experience.
  • Develop automated workflows to streamline and enhance crm processes using tools such as Salesforce, HubSpot, or similar platforms.
  • Regularly measure and report on campaign performance metrics, including open rates, CTRs, conversions, and ROI.

Responsibilities:

  • Develop and Implement Crm Strategy.
  • Campaign Management.
  • Customer Journey Mapping.
  • Data Analysis.
  • Segmentation & Personalization.
  • Automation & Efficiency.
  • Performance Analysis.

Requirements:

  • Experience: 2-5 years in crm management, preferably within a digital or marketing agency environment.
  • Technical Proficiency: Strong working knowledge of crm and marketing automation tools.
  • Analytical Mindset: Highly proficient in data analysis.
  • Project Management: Strong organizational skills with the ability to manage multiple campaigns simultaneously.
  • Customer-Centric: Passionate about delivering a superior customer experience.
  • Communication: Excellent written and verbal communication skills.

Benefits:

  • £55,000 - £70,000 per annum.
  • Hybrid Working.
  • Professional Development Opportunities.
  • Health & Wellness Programs.
  • Dynamic and Collaborative Culture.


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