Head of Media and Content

3 weeks ago

Birmingham, Birmingham, United Kingdom Birmingham City Football Club plc Full time
{"title": "Head of Media and Content", "description": "Job Summary

Birmingham City Football Club plc is seeking a highly skilled and experienced Head of Media and Content to join our team. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive content strategy that drives fan engagement and commercial growth.

Key Responsibilities
  • Develop and execute a content strategy that aligns with the Club's Ambition and brand guidelines.
  • Lead a team of editors, photographers, content creators, and producers to ensure consistent, high-quality output.
  • Collaborate with internal departments such as marketing, commercial, and corporate communications for cohesive content strategies.
  • Develop relationships with external talent from universities and agencies to scale content production efforts.
Content, Editorial, and Broadcast Strategy
  • Develop the content and production/broadcast strategy aligned with the Club's publicly stated Ambition and brand guidelines.
  • Ensure a balanced approach across men's, women's, academy, Foundation, and corporate content.
  • Generate 'reason to care' content, focusing on players' off-field activities and personalities.
  • Spearhead new content products, such as podcasts and docuseries, to reach beyond the current fan base.
  • Collaborate with sponsors and partners to develop branded content that aligns with Club values and commercial goals.
Innovation and Commercialisation
  • Ideate and launch new content-driven products that can be commercialised and extend audience engagement.
  • Leverage AI tools to enhance matchday content production, ensuring quality and innovation.
  • Implement cutting-edge content trends to set the Club apart from competitors.
  • Ensure consistently high-quality products from the team.
  • Drive the creation of pre-match/matchday shows that deliver the desired fan experience and commercial value.
Planning and Measurement
  • Create an annual plan defining KPIs for content success in terms of engagement, brand reach, and commercial returns.
  • Review content performance metrics regularly to adjust strategy for continuous improvement.
  • Create a performance dashboard with KPIs and deliver regular reporting to senior leadership.
Requirements
  • Bachelor's degree in film production, broadcast, media studies, or a related field.
  • Experience managing a team and leading complex projects from concept to delivery.
  • Experience in sports or football content production.
What We Offer
  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and ambitious football club.
  • Chance to develop and implement a comprehensive content strategy.

Birmingham City Football Club plc is an equal opportunities employer and welcomes applications from all sectors of the community. We are committed to diversity and inclusion and aim to create a workplace that is free from discrimination and harassment.

"}

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