Brand Marketing Content Strategist
1 month ago
Auxato Limited is seeking a highly skilled Brand Marketing Content Officer to join our team. As a key member of our marketing department, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, content, and revenue growth across all markets.
Key Responsibilities:- Strategic Planning: Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer needs.
- Brand Management/Awareness: Lead brand development and management initiatives to ensure consistent messaging, brand positioning, and visual identity across all channels and geographies.
- Digital Marketing: Oversee digital marketing efforts including website optimisation, SEO/SEM, email marketing, social media, and digital advertising campaigns to drive traffic, engagement, and conversions.
- Content Strategy: Develop a content strategy that resonates with target audiences, supports lead generation efforts, and strengthens brand authority. Coordinate the creation of high-quality content across various formats and channels.
- Lead Generation: Drive lead generation activities through targeted campaigns, events, partnerships, and other marketing channels. Collaborate with sales teams to optimise lead quality and conversion rates.
- Team Leadership: Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities. Foster a collaborative and results-driven culture within the marketing department.
- Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources and ROI measurement for all marketing activities.
- Reporting and Analysis: Establish KPIs, metrics, and reporting processes to track the performance of marketing initiatives. Analyse data and provide regular reports to senior management, highlighting successes, areas for improvement, and actionable insights.
- MUST have experience in the High Street Food & Beverage sector.
- 10+ years of experience in B2B marketing; ideally at Head of Marketing level.
- Proven track record of developing and executing successful marketing strategies in a B2B.
- Strong content strategy experience, including whitepapers, blogs, articles, and social media.
- An understanding of digital marketing techniques, including SEO, SEM, email marketing, social media, and content marketing.
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