Digital Marketing Specialist for Global Commodities Intelligence

6 days ago


Sheffield, Sheffield, United Kingdom CRU International Limited Full time
Job Summary

This exciting opportunity is available as a Digital Marketing Executive to support the growth and expansion of our global commodities intelligence brand. Reporting to the Head of Digital Marketing, you will collaborate with internal teams to execute impactful social media campaigns, optimize website content, and support marketing automation using Pardot.

Main Responsibilities
  1. Manage and execute tasks in Pardot, including email campaigns and Engagement Studio builds, ensuring readiness for approval.
  2. Collaborate with internal teams to manage campaign briefs, schedules, and workload planning.
  3. Set up campaigns, obtain necessary approvals, and ensure compliance with company policies.
  4. Implement and monitor email and nurture campaigns, reporting on performance and offering recommendations for optimization.
Social Media and Content Management
  1. Coordinate with internal teams to execute a cohesive social media strategy across all marketing priorities.
  2. Deliver monthly social media reports and offer data-driven insights for improvement.
Content Creation and SEO
  1. Support content creation and approval processes within the CMS.
  2. Work closely with the Web/SEO Manager and Pardot Specialist to gather website data and enable personalization using tools like Optimizely and Pardot.
Qualifications and Requirements

To be successful in this role, you should have a Bachelor's Degree in Marketing or a related field. You should also possess strong analytical skills to track, analyze, and report on campaign performance (social media, email, web).

We are seeking candidates with experience in marketing automation platforms (e.g., Pardot, HubSpot, Marketo) and CRM systems like Salesforce. Knowledge of DPA/GDPR compliance for data protection in marketing activities and understanding of SEO best practices and web analytics are also essential.

This is an excellent opportunity to work with a leading global commodities intelligence brand operating in metals, mining, and fertilizer markets. We offer a competitive salary range of £40,000 - £55,000 per annum, depending on experience, and a flexible working environment that allows for collaboration with teams worldwide.



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