Marketing Data Analyst

12 hours ago

Batley, Kirklees, United Kingdom Elevation Recruitment Group Full time
Job Title: Marketing Data Analyst

We are seeking a highly skilled Marketing Data Analyst to join our team at Elevation Recruitment Group. As a Marketing Data Analyst, you will play a critical role in supporting our marketing team by conducting customer profile research, attitudinal analysis, and evaluating marketing performance across various channels.

Key Responsibilities:
  • Conduct customer profile research and attitudinal analysis to understand customer behaviors, preferences, and trends.
  • Analyze and evaluate marketing performance across various channels (e.g., digital, print, TV, radio) to measure the effectiveness of campaigns and initiatives.
  • Provide data-driven insights to support strategic planning and decision-making processes.
  • Develop and maintain local targeting strategies and postcode profiles to optimize marketing efforts and reach the right audiences.
  • Collaborate with internal teams and external agencies to plan, implement, and evaluate media plans.
  • Create and manage dashboards, reports, and presentations to communicate key findings and recommendations to stakeholders.
  • Use advanced analytics tools and techniques to identify opportunities for improving marketing performance and customer engagement.
  • Monitor and analyze competitors' activities and market trends to inform marketing strategies.
  • Ensure data accuracy and integrity by maintaining and updating databases and systems.
  • Stay up-to-date with the latest industry trends, tools, and best practices in marketing analytics and data management.
Requirements:
  • Bachelor's degree in Marketing, Business, Statistics, Data Science, or a related field.
  • Minimum of 3-5 years of experience in marketing data analysis or a similar role.
  • Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Proficiency in data analysis tools and software (e.g., Excel, SQL, Google Analytics, Power BI).
  • Experience with customer segmentation, profiling, and attitudinal analysis.
  • Strong understanding of various marketing channels and their performance metrics.
  • Excellent communication and presentation skills, with the ability to convey complex information clearly and concisely.
  • Detail-oriented with strong organizational and time-management skills.
  • Ability to work independently and collaboratively within a team environment.
  • Familiarity with GIS tools and local targeting strategies is a plus.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Collaborative and dynamic work environment.
  • Recognition and rewards for outstanding performance.

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