Marketing Campaign Specialist
5 days ago
We are Marstep Resourcing Solutions, a dynamic company that provides innovative marketing solutions. Our team is passionate about helping businesses succeed in the digital world.
Salary Range: £35,000 - £55,000 per annum, based on experience and performance.
The Job:
We're seeking a highly motivated Digital Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for driving our digital marketing strategy forward. This includes developing and executing effective email marketing campaigns, managing social media content, and assisting in campaign setup and optimization.
Responsibilities:
- Develop email campaign concepts and create compelling email content
- Manage social media content creation or partner with external agencies to maintain 10+ posts per month
- Assist in setting up communication flows for various user segments (homeowners, trades) including SMS and direct mail campaigns
- Create, test, and refine ad creatives for Meta and Google platforms
- Conduct A/B testing and experiment with display campaigns (GDN, Taboola) and LinkedIn ad strategies
Requirements:
- 2+ years of experience in digital marketing, with a broad skill set rather than a narrow specialization
- Hands-on experience with Meta (Facebook/Instagram) advertising
- Practical knowledge of email and SMS marketing techniques, including audience segmentation and funnel development
- Proficiency in managing Google and Bing Ads campaigns
- Experience in setting up automated communication flows for marketing funnels
What We Offer:
We're committed to providing a supportive work environment that fosters growth and innovation. As a member of our team, you'll have access to ongoing training and development resources to help you excel in your career.
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