Global Coffee RTD Brand Director

4 weeks ago


London, Greater London, United Kingdom Coca-Cola HBC Full time

About the Role:

The Coca-Cola Company is seeking a dynamic Brand Director to join the Global Ventures Team, leading the growth of the Global Coffee RTD category. The successful candidate will work across the cross-functional team, as well as the internal global marketing capabilities teams, to steward the global roll-out of the current marketing plans, and lead budget/routine management and coordination.

Key Responsibilities:

  • Support planning for RTD category strategy, identifying strategic growth pillars for a Need State portfolio across all markets to deliver against business growth ambition
  • Deliver 'bold & brilliant' marketing plans against the identified strategic growth pillar in close collaboration with local teams (Integrated Marketing Experiences and Global/Regional/Local market teams as relevant)
  • Support development and roll out of innovation across key markets, working with local operating units (OU) to localize and ensure innovations are delivered through OU planning and selling timelines on-time in full
  • Drive synergies of scale, budget productivity and brand equity by challenging and building on existing frameworks/platforms and by importing and exporting great ideas
  • Lead global performance measurements by using insights and collected from situation assessment, marketplace information from local teams to support the brand and business objectives

Requirements:

  • 10 years of relevant work experience with knowledge of the beverage or CPG industry
  • Bachelor's degree or equivalent; Master's in marketing; agency/relationship management preferred
  • Proven track record of working as a marketing manager to successfully lead and deliver complex projects on time
  • Demonstrated ability to work and communicate with cross-functional teams


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