Senior CRM and Retention Strategist

3 weeks ago

London, Greater London, United Kingdom Craft Gin Club Full time
About the Role

We're seeking an experienced CRM and Retention Lead to join our marketing team at Craft Gin Club, the UK's leading spirit subscription business. As a key member of our team, you'll be responsible for developing and implementing CRM and retention strategies that drive customer engagement and loyalty.

Key Responsibilities
  • Develop and execute CRM and retention strategies to attract, engage, and retain customers across digital and offline channels.
  • Implement data-driven approaches to drive key business results, including member referrals, customer lifetime value, and retention rates.
  • Craft personalized, segmented campaigns that showcase our customer value proposition and keep us top of mind for customers.
  • Stay up-to-date with industry trends, channel best practices, and emerging technologies to optimize our customer engagement strategies.
  • Lead A/B testing programs to continually learn and optimize our comms, offers, and customer journeys.
  • Work closely with marketing colleagues to ensure alignment on strategic approach and campaign implementation.
  • Own and manage our loyalty scheme, ensuring it's fully integrated into our retention strategy.
Requirements
  • 5+ years of experience as a CRM and retention expert in the D2C eComm subscription world.
  • Advanced experience with marketing automation platforms, such as Ometria.
  • Strong understanding of email marketing best practices, database segmentation techniques, and automated workflows.
  • Experience driving improvements in customer lifetime value and retention.
  • Knowledge of key subscription metrics and strategies to optimize customer subscription journeys.
  • Eager and confident in translating data insights into actionable strategies.
  • A strong communicator, comfortable interacting with internal and external stakeholders at varying levels.
About Us

Craft Gin Club is a dynamic and passionate team that's dedicated to delivering exceptional customer experiences. We're committed to creating a diverse and inclusive work environment where everyone thrives. If you're a motivated and experienced CRM and retention professional looking for a new challenge, we'd love to hear from you

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