Brand Campaign Manager
1 month ago
Drive Business Growth with Innovative Brand Campaigns
BNY Mellon, a leading global financial services firm, is seeking a talented LOB Brand Campaign Manager to join our Marketing & Communications team in London. As a key member of our team, you will be responsible for developing and executing innovative brand campaigns that drive business growth and enhance our reputation.
Key Responsibilities:
- Develop and execute comprehensive brand campaigns that align with our business objectives and brand strategy.
- Partner with line of business marketers and business colleagues to develop value propositions, build product positioning, and launch new capabilities and offerings.
- Foster effective collaboration with external agencies and internal creative teams to deliver strong creative briefs and concepts that elevate individual business lines, products, and platforms.
- Coordinate market research to inform strategy and stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
- Oversee the strategic planning, messaging, and coordination of industry-leading events in partnership with the events team.
Requirements:
- A persuasive storyteller and creative thinker with proven experience in creative communications, either in-house or at a creative or brand agency.
- Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
- Experience planning and leading global campaigns across multiple channels, formats, and investment strategies.
- Strong data and landscape analysis skills to review marketplace trends, formulate implications, and inform strategy.
About BNY Mellon:
BNY Mellon is a leading global financial services firm with a rich history and industry firsts. We have a culture that empowers you to grow, take risks, experiment, and be yourself. Our Marketing & Communications team is a dynamic and innovative group that is passionate about driving business growth and enhancing our reputation.
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