Brand Campaign Manager

1 month ago


London, Greater London, United Kingdom THE BANK OF NEW YORK MELLON CORPORATION Full time
LOB Brand Campaign Manager

Drive Business Growth with Innovative Brand Campaigns

BNY Mellon, a leading global financial services firm, is seeking a talented LOB Brand Campaign Manager to join our Marketing & Communications team in London. As a key member of our team, you will be responsible for developing and executing innovative brand campaigns that drive business growth and enhance our reputation.

Key Responsibilities:

  • Develop and execute comprehensive brand campaigns that align with our business objectives and brand strategy.
  • Partner with line of business marketers and business colleagues to develop value propositions, build product positioning, and launch new capabilities and offerings.
  • Foster effective collaboration with external agencies and internal creative teams to deliver strong creative briefs and concepts that elevate individual business lines, products, and platforms.
  • Coordinate market research to inform strategy and stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
  • Oversee the strategic planning, messaging, and coordination of industry-leading events in partnership with the events team.

Requirements:

  • A persuasive storyteller and creative thinker with proven experience in creative communications, either in-house or at a creative or brand agency.
  • Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
  • Experience planning and leading global campaigns across multiple channels, formats, and investment strategies.
  • Strong data and landscape analysis skills to review marketplace trends, formulate implications, and inform strategy.

About BNY Mellon:

BNY Mellon is a leading global financial services firm with a rich history and industry firsts. We have a culture that empowers you to grow, take risks, experiment, and be yourself. Our Marketing & Communications team is a dynamic and innovative group that is passionate about driving business growth and enhancing our reputation.



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