Senior Paid Media Analyst

4 days ago


Eastern England, United Kingdom Everybody Agency Full time
Job Title: Senior Paid Media Analyst

Everybody Agency is seeking a highly skilled Senior Paid Media Analyst to join our team. As a Senior Paid Media Analyst, you will be responsible for leading the development and execution of advanced paid media strategies to drive traffic, conversions, and revenue for our clients.

Key Responsibilities:
  • Develop and execute comprehensive paid media strategies across various platforms, including Google Ads, Facebook Ads, LinkedIn Ads, and more.
  • Lead the planning, setup, and optimization of paid media campaigns, including keyword research, audience targeting, ad copywriting, and bid management.
  • Analyse campaign performance metrics and KPIs to identify trends, insights, and optimization opportunities, and provide strategic recommendations for improvement.
  • Implement advanced tracking and attribution methodologies to accurately measure the impact of paid media campaigns on client revenue and ROI.
  • Develop and implement A/B tests and experiments to optimize ad creative, targeting, landing pages, and other campaign elements for maximum effectiveness.
  • Utilize data visualization tools and analytics platforms to create comprehensive performance reports and dashboards for clients and internal stakeholders.
  • Stay up-to-date with industry trends, best practices, and new features of advertising platforms to drive innovation and maintain a competitive edge.
  • Provide mentorship, guidance, and training to junior members of the paid media team, fostering their professional growth and development.
  • Collaborate closely with cross-functional teams, including account management, creative, and analytics, to ensure alignment and integration of paid media campaigns with overall marketing strategies.
  • Act as a subject matter expert on paid media, contributing to client presentations, proposals, and thought leadership initiatives.
Requirements:
  • Experience managing paid media campaigns, with a proven track record of driving results and achieving business objectives.
  • Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others, with advanced proficiency in campaign setup, optimization, and tracking.
  • Strong analytical skills, with the ability to interpret complex data, draw actionable insights, and communicate findings effectively to clients and internal stakeholders.
  • Experience with data visualization tools such as Google Data Studio, Tableau, or Power BI preferred.
  • Excellent project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Strategic thinker with a creative mindset and a passion for driving innovation and continuous improvement in paid media campaigns.
  • Strong leadership and mentorship abilities, with a collaborative and supportive approach to team management and development.
  • Google Ads certification and other relevant certifications (e.g., Facebook Blueprint) preferred.
What We Offer:
  • Fully flexible working – work at home or in the office whenever suits you with flexible start and finish times.
  • Work from anywhere for 6 weeks of the year.
  • Quarterly wellbeing allowance or monthly Class Pass credits.
  • 25 days annual leave (pro rata).
  • 4.5% matched pension contribution.
  • Enhanced parental leave packages.
  • Private medical insurance, eye care and EAP.
  • Cycle to work scheme.
  • Training and development opportunities.
  • Annual bonus potential.
  • Employee referral reward.
  • Quarterly connection days and socials.


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