Programmatic Marketing Strategist

1 day ago


London, Greater London, United Kingdom Career Moves Group Full time

Programmatic Marketing Strategist Job Description:

We are seeking a highly skilled Programmatic Marketing Strategist to join our team in the UK. As a key member of our marketing department, you will be responsible for developing and executing programmatic marketing strategies that drive business growth and customer engagement.

About the Role:

In this role, you will be responsible for:

  • Developing and executing go-to-market strategies for new products and services
  • Collaborating with cross-functional teams to align marketing efforts with sales objectives
  • Leading event strategy and industry engagement initiatives to build brand awareness and credibility
  • Analyzing data and insights to inform marketing decisions and optimize campaigns
  • Building and maintaining strong relationships with advertiser partners and trade bodies
  • Providing regular updates to leadership on marketing performance and campaign results

Requirements:

  • 7-10 years of experience in B2B marketing, product marketing, or digital advertising
  • Familiarity with CTV, OTT, or streaming landscape is preferred
  • Proven expertise in product positioning, narrative crafting, and collateral development
  • Strong analytical and problem-solving skills, with ability to work under tight deadlines
  • Experience developing a variety of content types, including blog posts, case studies, presentations, and thought leadership pieces
  • Strong aptitude for working in cross-functional environments, effectively aligning diverse stakeholders

Salary: £60,000 - £80,000 per annum, depending on experience



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