Programmatic Marketing Specialist
2 weeks ago
Job Overview:
We are seeking a skilled Programmatic Marketing Specialist to join our team at Direct Line Group. This is an exciting opportunity for someone who wants to make a real impact in the world of digital marketing.
About the Role:
The ideal candidate will have experience working with direct-to-customer brands delivering performance activities across Paid Social and Programmatic platforms. They will be responsible for planning, implementing, and optimizing programmatic marketing campaigns to deliver marginal ROI for the group.
Main Responsibilities:
- Create, implement, and optimize a Performance marketing, multi-channel media plan to deliver the Performance marketing and CRM growth strategies.
- Represent the performance marketing team within Business Unit areas when needed, sharing plans, reporting on performance, and making recommendations for improved success.
- Work with external media agencies and content/production providers to deliver relevant and often personalized content to improve campaign performance.
- Collaborate with Data Clean Room, data owners, and DSPs to generate opportunities for high-returning Programmatic campaigns.
- Constantly learn and develop understanding of the Programmatic landscape as new partners, tech, and data opportunities emerge.
- In partnership with the Insight and Effectiveness team, ensure measurement frameworks, benchmarks, and tagging are in place to continually improve performance of Programmatic campaigns.
- Work alongside the Digital Teams to ensure Customer Journeys are aligned to maximize conversion.
What We're Looking For:
- A minimum salary of £50,000 per annum, plus benefits.
- Previous experience working with direct-to-customer brands delivering performance activities across Paid Social and Programmatic platforms.
- Ability to work with internal stakeholders to translate strategies into Programmatic briefs and implementation plans.
- Experience in working in a data-driven marketing organization and using martech (CDPs, DCRs, DSPs).
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