Marketing and Communications Specialist

2 weeks ago


Leicester, Leicester, United Kingdom British Skydiving Full time
Marketing and Communications Executive

British Skydiving is seeking a highly skilled Marketing and Communications Executive to join our team. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing plans that drive membership growth, increase engagement, and build brand equity for British Skydiving.

Key Responsibilities:
  • Plan and execute strategic marketing campaigns to promote British Skydiving and its various programs and events.
  • Manage digital marketing initiatives on platforms such as our new CRM - SkyVault, social media, and our website.
  • Support event promotions and contribute to our events and competition marketing efforts.
  • Develop and execute comprehensive marketing plans that drive membership growth, increase engagement, and build brand equity for British Skydiving.
  • Enhance the British Skydiving brand by gaining a deep understanding of our audience and translating that into meaningful marketing strategies.
  • Use data and analytical tools to evaluate and optimise marketing campaigns.
  • Collaborate with the wider team to deliver on strategic objectives and marketing initiatives.
  • Develop relationships with external partners, clubs, and community groups to support grassroots initiatives and increase participation.
Requirements:
  • A degree in Marketing or relevant qualification.
  • Experience working in a creative, fast-paced marketing role.
  • A background in managing full marketing mix campaigns.
  • Familiarity with sports or outdoor activities is advantageous, but not essential.
  • Strong digital marketing expertise, including experience using analytical tools.
  • Excellent planning and organisational skills, with the ability to meet deadlines.
  • A creative approach to marketing with a proven ability to think outside the box.
  • Relationship-building skills with internal and external stakeholders.
  • Creative, innovative, and open to new ideas.
What We Offer:
  • Enhanced leave package (20 days, plus Bank Holidays, Birthday, and Christmas close).
  • Wellbeing support.
  • Enhanced employer pension contribution.

British Skydiving is committed to equal opportunities for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.

To apply for this role, send your CV and a novel marketing campaign for British Skydiving called "Sky's the Limit: A Marketing Adventure". Mirror the essence of skydiving – high energy, creativity, and a bit of risk-taking. Candidates apply by submitting a 60-second video or visually engaging digital pitch that tells us why they would be the perfect fit for this role. Frame the pitch as a 'marketing campaign' for yourself, showcasing creativity presentation skills, and storytelling ability.



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