Data Analyst Strategist

2 weeks ago


London, Greater London, United Kingdom T&Pm Full time

At T&Pm, we're looking for a talented Data Analyst Strategist to join our team. As an early adopter of AI technology, we're focused on harnessing its power to drive growth for our clients.

We believe in The Power of &, bringing diverse talent together to transform the way great brands are built. Our teams blend creative, media, experience and technology specialists from across our marketing practices.

This role will work closely with internal account teams to deliver audience strategies that drive business outcomes. You'll maintain excellent technical knowledge of media and platform data capabilities, our GroupM/WPP toolkit, and client capabilities and priorities.

Key Responsibilities:

  • Be the lead for Audience Strategy work for a number of UK clients
  • Deliver fleshed-out target audiences to understand their attitudes, behaviours, motivations, and specific category consumption metrics
  • Identify interesting insights into those audiences that help inspire fresh strategic thinking and ideas
  • Present complex data and strategic recommendations clearly to both internal teams and clients
  • Help develop prioritised messaging matrices, utilising the breadth of the tools and datasets available to identify what creative approaches would resonate best for this audience

The estimated salary for this position is £45,000 - £55,000 per year, depending on location and experience.



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