Senior Data Strategist
15 hours ago
Job Title: Senior Data Strategist
We are seeking an experienced Senior Data Strategist to join our team at Silverdrum. This is a unique opportunity to work with a key client engagement, leading data consultancy and part of a media agency group.
Key Responsibilities:
- Data extraction, model building, and reporting with a focus on market mix modeling (MMM) and attribution.
- Analyze media impact and optimize media plans to maximize KPIs.
- Facilitate best-in-class solutions and train analysts on new tools and techniques.
- Learn and share knowledge with a community of data scientists and marketing experts.
Requirements:
- Understanding of the marketing funnel and KPIs.
- Experience working with media reach curves.
- Ability to bring analysis to life.
- Interest in media optimisations and data-driven business support.
- Proficiency in R, Eviews, or VBA Excel.
- Grasp of statistical and optimisation techniques.
- Experience in a media agency or internal marketing analytics team.
- Familiarity with Google advertising tools.
- Client service experience.
Salary Range: £50,000 - £65,000 per annum
This role is based in London and requires 3 days/week in the office.
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