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The Economist is seeking an Economist Thought Leadership Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive thought leadership and content strategy that supports the company's business goals. This role involves creating and executing content strategies that align with corporate objectives, enhance market presence, and resonate with target audiences.
Responsibilities:
- Develop and manage a thought leadership and content strategy that aligns with short- and long-term marketing, brand, and internal communication goals.
- Proactively evolve the content strategy using performance metrics, market trends, and editorial insights to ensure continuous improvement and relevance.
- Lead the creation, editing, publishing, and retirement of content across various platforms, ensuring all content is on-brand, consistent, and optimised for search and user experience.
Requirements:
The ideal candidate will have extensive experience in content creation and editorial management, with a strong command of the English language. They must also possess excellent leadership and collaboration skills, with the ability to inspire cross-functional teams and align them with the company's objectives. Additionally, they should have analytical skills, with the ability to use content performance metrics and market analysis to inform and refine content strategies.
Salary Range: $80,000 - $105,000 per year