Cybersecurity External Communications Manager
3 weeks ago
About the Role
The External Communications Manager - EMEA is a critical member of our global communications team, responsible for managing and executing external communications programs that position Palo Alto Networks as a cybersecurity leader across the region.
You will collaborate with the global communications team, EMEA communications leads, and agency partners to help plan, develop, and localize communications campaigns and stories for the EMEA & LATAM region. These will include global thought-leadership initiatives, research projects, and product/service launches.
As a seasoned communications professional with a focus on tech and/or cybersecurity, you will have a strong understanding of the regional media environment and a proven track record of originating and shaping narratives and content that drives coverage.
Your Key Responsibilities
- Work in partnership with global communications, regional communications leads, and agencies to develop narratives and campaigns that help build the company's brand and reputation, raise awareness, and increase share of voice across the region.
- Drive coverage in business and trade media of Palo Alto Networks' thought-leadership initiatives, research, product launches, local customer/partner initiatives, and events.
- Support the development of messaging documents, Q&As, articles, executive briefing documents to support media and communications activities.
- Assist with the development of compelling content for use across digital channels, including social media posts, video, and imagery.
- Act as the day-to-day contact for a network of PR agencies.
- Create op-eds, blog posts, and other content to support Palo Alto Networks priorities.
- Assist with the training and development of a pool of EMEAL spokespeople, including senior executives.
- Support regional analyst outreach and opportunities.
- Proactively engage, develop, and cultivate relationships with tier one media.
- Foster strong relationships across different business functions, including marketing and sales teams, to ensure an integrated approach.
- Ability to understand technology and communicate clearly and concisely how the features and functions translate into tangible customer benefits.
- The role will require periodic travel to other international locations.
About You
We're looking for a highly organized and self-motivated individual with a passion for cybersecurity and a proven track record of delivering high-quality communications campaigns and content. You will have a strong understanding of the regional media environment and a proven ability to originate and shape narratives and content that drives coverage.
What We Offer
Palo Alto Networks is a dynamic and innovative company that offers a range of benefits and opportunities for growth and development. We're committed to providing a work environment that is inclusive, diverse, and supportive of our employees' needs.
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