Digital Insights Analyst

1 month ago

Eastleigh, Hampshire, United Kingdom B&Q Full time
About the Role

Permanent

Competitive salary + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working (1 day per week in the office)

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. As a Digital Insights Analyst, you'll be a key part of this.

Role Purpose:

The Digital Insights Analyst works to produce high-quality analysis and insights. They interact with a varied group of stakeholders to build on the understanding of digital performance across the organisation, helping to shape our future strategies, improve customer experience, deepen engagement, drive revenue, and improve business efficiencies across both B&Q and TradePoint.

Key Responsibilities:
  • Develop high-quality analysis related to understanding ecommerce performance, customer behaviour, product-mix dynamics, market trends, and broader digital Insight requirements relevant to a specified set of commercial trading categories.
  • Support with deep-dive and incremental analysis into performance to generate actionable insights.
  • Deliver PIRs related to digital promotional activity, range reviews, and seasonal campaigns: identifying opportunities and making informed recommendations.
  • Proactively interpret internal and external business issues, utilising tools like SimilarWeb for external market analysis, to provide recommendations to capitalise on emerging opportunities, and address challenges effectively.
  • Embrace a growth mindset, seeking out opportunities for your own learning, empowerment, experimentation and collaboration.
  • Support the analytics business partnering relationship with category-aligned Digital Trading Managers and Marketplace Key Account Managers; invest in building a collaborative relationship with these key stakeholders, developing a strong understanding of key challenges, opportunities, and areas of focus.
  • Support the growth of new channels, Services, Digital, Marketplace and Retail Media with key analysis and information.
  • Be an active member of the wider data community across the group, engaging with the group data team and other banners across the group.
  • Develop a good understanding of business processes, systems and data structure, ensuring that analysis is built on the most relevant range of data points as applicable.
  • Alongside the Digital Insights Manager and Senior Digital Insights Analyst, help build winning partnerships with a broad range of stakeholders across Digital, Marketplace and Customer functions.
  • Help to define and develop website tagging requirements and recommendations.
  • You understand how to carry out external market analysis, drawing on a range of tools and data sources, including SimilarWeb, to inform conclusions on our relative strengths, weaknesses, opportunities, and threats.
  • You have experience working within an Agile framework to plan, execute, and review your work.
  • You can use digital analytics data to measure the effectiveness and impact of online promotions, optimise customer journeys, and increase ecommerce conversion.
  • You have a good understanding and can use statistical methods such as hypothesis testing and confidence intervals to draw valid conclusions and recommendations.
  • You care about Quality Assurance. You are empathetic to the importance of Data Governance and good Data Quality.
  • You're curious: about how things work and getting to the bottom of business problems and data nuances. You ask relevant and insightful questions, conduct thorough and rigorous analysis, and find creative and innovative solutions.
  • You understand and maximise the value of analysis and data science, and act with a commercial lens, prioritising the actions and usefulness of outputs.
  • You're a good storyteller who can bring that value to others - you know numbers don't always speak for themselves and have excellent visuals to support (Power BI experience is highly desirable).
What We Offer:

We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business. We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more

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