Senior CRM Campaign Automation Specialist

3 weeks ago

Gaydon, Warwickshire, United Kingdom Jaguar Land Rover Full time
About the Role

We are seeking a highly skilled Senior CRM Campaign Automation Specialist to join our team at Jaguar Land Rover. As a key member of our commercial team, you will be responsible for building, activating, and optimising strategic modern luxury communications across our iconic brands.

Key Responsibilities
  • Develop and implement global customer journey and campaign prioritisation strategies
  • Lead the build and activation of global strategic customer communications programmes using Salesforce Marketing Cloud and our wider global tech stack
  • Optimise campaign performance by monitoring and analysing campaign metrics and recommending continuous campaign improvement actions
  • Collaborate with the MarTech SME community to align on prioritisation of data availability or tech readiness to activate prioritised campaigns and journeys
  • Manage relationships with key senior and junior business stakeholders through regular input and communications
Requirements
  • Extensive experience of marketing campaign build and activation via multiple channels using Salesforce Marketing Cloud
  • Experience of working with dynamic content and personalisation, ideally with a knowledge of AMPScript, Journey Builder, SMS, cloud pages, and push notifications
  • Experience in delivering multi-language campaigns, handling multiple email variants
  • Excellent project management skills, including the ability to prioritise tasks and meet deadlines
  • Working knowledge of CRM platforms, using a CDP and/or other data modelling techniques to drive Customer Experience
About Us

Jaguar Land Rover is committed to equal opportunity for all. We believe in people's ability to grow and develop within their role, and we welcome applicants from all backgrounds. If you're unsure that you meet the full criteria of a role, but you're interested in where it could take you, we still encourage you to apply.

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