Head of Marketing UK

4 weeks ago


Watford, Hertfordshire, United Kingdom Lundbeck Full time
Transforming Lives through Marketing Excellence

Lundbeck, a pioneering force in neuroscience, seeks a visionary Head of Marketing UK to spearhead the development and execution of marketing strategies that drive business growth, increase market share, and enhance brand awareness in the UK and Ireland.

Key Responsibilities:
  • Develop and execute the overarching marketing strategy for the Business Area, aligning with global objectives and local market needs.
  • Build strong strategic alliances to ensure marketing strategies align with other departments and broader business objectives.
  • Analyse market trends, customer insights, and competitive landscape to identify opportunities and challenges, and adjust strategies accordingly.
  • Ensure high-level decision making and provide insights and updates on marketing performance, activities, and budgets.
  • Provide strategic input into product launches, ensuring they are effectively positioned and promoted to maximize market penetration and growth.
  • Lead, mentor, and develop a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability.
  • Set clear objectives and performance metrics for the marketing team and conduct regular performance reviews to ensure objectives are met and employees are supported.
  • Ensure effective delegation across the entire team where individuals feel empowered to do their best and to help drive business growth.
  • Oversee the development and implementation of digital and brand strategies that enhance the company's market position and align with global brand guidelines.
  • Ensure consistency and compliance of brand messaging across all marketing channels and materials.
  • Collaborate with the Head of Commercial Excellence to drive the adoption of new technologies, leveraging digital channels to engage customers and stakeholders.
  • Lead the integration of multi-channel marketing efforts, ensuring cohesive and effective customer engagement.
  • Be accountable for the effective team management of the marketing budget, ensuring optimal allocation of resources to achieve strategic goals.
  • Monitor the effectiveness of marketing activities, providing insights and recommendations for continuous improvement.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, Life Sciences, or a related field.
  • Minimum 5-7 years' experience in Pharmaceutical Marketing with at least 3-5 years in a leadership role within a commercial business.
  • Strong knowledge of the UK and Irish pharmaceutical markets, including regulatory environments and healthcare systems.
  • Experience working at a global and regional level, interacting with key stakeholders.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to work in a fast-paced, matrixed organization and manage multiple priorities.
  • High degree of emotional intelligence and the ability to communicate at different levels.

Lundbeck offers an inspiring workplace and innovative culture, where our curiosity, accountability, and adaptability enable us to transform lives. We want to go faster and further on addressing the big unmet needs of people living with brain disorders. We offer rewarding careers with a mix of exciting tasks and development opportunities that are balanced with initiatives focused on your well-being. We need every brain in the game, and at Lundbeck, we are committed to building a workforce that is as diverse as the people we serve.


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