Digital Content Strategist

2 days ago


Glasgow, Glasgow City, United Kingdom Edinburgh Napier University Full time

Edinburgh Napier University is a pioneering institution in Scotland, committed to delivering exceptional teaching and promoting academic excellence. As the #1 Modern University in Scotland (World University Rankings 2025), we strive to make our education accessible to a wide range of students.

The Marketing and External Relations department plays a vital role in building our reputation, promoting our academic achievements, sharing student experiences, highlighting research and innovation, driving fundraising ambitions, and engaging with alumni. To support these efforts, we are seeking a skilled Content Marketing Manager to lead the development and execution of key marketing content for student recruitment campaigns.

This role offers a unique opportunity to create a content strategy that aligns with paid advertising, organic content, and our overall creative direction. The successful candidate will drive meaningful engagement with the University, leveraging their experience in developing/managing innovative online and offline marketing and communications plans focused on growth and lead generation.

We are looking for an individual with a strong background in content marketing, who can provide specialist advice and guidance on digital marketing platforms, channels, and approaches. The ideal candidate will have a proven track record of creating compelling content, conveying key messages, and complex information across different channels.

In this role, you will have the opportunity to work closely with creative, performance, and brand teams to ensure seamless coordination and alignment of creative outputs with campaign objectives. Your experience in project-managing internal and external resources, writing effective briefs, and monitoring progress to deliver on budget and on time is essential.

We offer a competitive salary of £36,924 - £45,163 per annum, depending on experience, along with 41 days annual leave, a generous pension scheme, flexible working, and professional development opportunities. If you are highly creative and motivated, with a passion for content marketing, we encourage you to apply.



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