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Channel Optimization Expert

1 month ago

Bristol, Bristol, United Kingdom Sarah Moir Full time

About Us: Sarah Moir is a unique business with ambitious growth plans, looking for an experienced Channel Optimization Expert to drive strategy and day-to-day campaign management across multiple D2C websites.

Job Description: As part of the development of our talented team, we are now seeking an experienced and proactive E-Commerce Manager to work closely with the Marketing Director, take responsibility for the day-to-day marketing activities, and deliver a long-term growth strategy. Key responsibilities include Channel Optimisation – understanding and developing the channel mix in line with short and long-term goals and metrics, Reporting/monitoring – channel performance and core metrics, CRO – Optimise UX and conduct constant testing to increase conversions, SEO – understanding of organic optimisation fundamentals, Paid Digital – experience in directly managing or working with agencies on paid Google/Meta, Affiliates – strategy and management of multiple networks, Agencies – working closely with PPC and SEO/development agencies to ensure they hit deliverables.

Requirements: The ideal candidate will have strong commercial experience within an E-Commerce brand, a strong data-led and analytical approach, experience in continuous testing, strong brand production values – experience with a highly visual or luxury brand is useful, thorough understanding of marketing attribution and the current challenges in assigning ROAS to acquisition, and experience managing website platforms on platforms like Shopify, Magento or WordPress.

Salary: The estimated salary for this role is £65,000 - £85,000 per annum.

Benefits: We offer 25 days holiday + Bank Holidays, Training allowance, Company discounts, and opportunities for professional growth and development.