UK FMCG Marketing Manager

2 days ago


Hereford, Herefordshire, United Kingdom CV-Library Full time

About Our Client: Our client is a global brand offering a range of beverages products. They supply products locally, nationally, and internationally, providing opportunities for employees to develop and grow their careers.

Job Description:

Customer Loyalty Manager

We are seeking a skilled Marketing Manager to lead our customer loyalty program in the UK Grocery & Convenience channel. The successful candidate will be responsible for developing, creating, and implementing customer marketing plans to increase customer engagement and loyalty.

Main Responsibilities:
  1. Develop customer marketing plans for the UK Grocery & Convenience channel, focusing on customer loyalty and retention.
  2. Work closely with customer marketing partners and agencies to execute marketing activities.
  3. Oversee a full mix of marketing initiatives, including retailer media, e-commerce, fixture visibility, off-shelf displays, and POS materials.
  4. Assist sales teams in building strategic partnerships and present customer marketing plans with creativity and confidence.
  5. Develop e-commerce programs to support customer and brand growth.
  6. Assess the ROI of marketing activities, communicate plans to the commercial team, and manage annual investment forecasting for effective budget oversight.

Requirements:

  • Experience in a similar position within the FMCG industry or Food/Drinks sector.
  • A degree or similar in business/marketing.
  • Previous experience in a management position.
  • A full driving license.

Salary and Benefits: A competitive salary of £70,000 per annum, plus benefits such as hybrid working, share scheme, performance-related bonus, private medical insurance, and onsite gym.



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