Grocery and Convenience Marketing Strategist

2 days ago


Hereford, Herefordshire, United Kingdom CV-Library Full time

About Us: Our client is a market leader within the beverages sector, supplying products locally, nationally, and internationally. They offer opportunities for employees to develop and grow their careers.

Job Description:

Customer Marketing Manager (Grocery & Convenience)

We are seeking a skilled Marketing Manager to lead our customer marketing team in the UK Grocery & Convenience channel. The successful candidate will be responsible for developing, creating, and implementing customer marketing plans to align with brand and channel strategies.

Main Responsibilities:
  1. Develop customer marketing plans for the UK Grocery & Convenience channel, ensuring alignment with brand and channel strategies.
  2. Work closely with customer marketing partners and agencies to execute marketing activities.
  3. Oversee a full mix of marketing initiatives, including retailer media, e-commerce, fixture visibility, off-shelf displays, and POS materials.
  4. Assist sales teams in building strategic partnerships and present customer marketing plans with creativity and confidence.
  5. Develop e-commerce programs to support customer and brand growth.
  6. Assess the ROI of marketing activities, communicate plans to the commercial team, and manage annual investment forecasting for effective budget oversight.

Requirements:

  • Experience in a similar position within the FMCG industry or Food/Drinks sector.
  • A degree or similar in business/marketing.
  • Previous experience in a management position.
  • A full driving license.

Salary and Benefits: An estimated salary of £67,500 per annum, plus benefits such as hybrid working, share scheme, performance-related bonus, private medical insurance, and onsite gym.



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