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Marketing CRM Account Director

2 months ago

Crewe, Cheshire East, United Kingdom Cranberry Panda Full time £60,000
About the Role

Cranberry Panda is seeking a highly skilled CRM Account Director to join our team. As a key member of our marketing agency, you will be responsible for leading our client's CRM function and working closely with their valued new client in the Pet Industry.

Key Responsibilities
  • Strategic Thinking: Develop and implement strategic plans to drive business growth and improve client relationships.
  • Team Leadership: Lead and manage a high-performing CRM/agency team, providing guidance and support to ensure successful project delivery.
  • Client Services: Collaborate closely with clients to ensure a positive experience, acting as a Brand Guardian and managing account finances, forecasting, and negotiations.
  • Project Management: Manage projects end-to-end, communicating clearly on milestones, goals, and deadlines, and monitoring progress and performance to achieve growth targets.
  • Email Campaign Management: Oversee the email campaign process from brief to broadcast, utilizing Salesforce Marketing Cloud effectively.
  • Budget Management: Monitor budgets and keep stakeholders informed of any financial changes.
Requirements
  • CRM Expertise: Proven track record of leading high-performing CRM/agency teams and exceptional project management skills.
  • Commercial Acumen: A proven track record of commercial growth across new and existing business, with financial and commercial acumen.
  • Industry Knowledge: Expertise in CRM, Email, and Loyalty, with a deep understanding of the Pet Industry.