Marketing Strategist for Gaming Innovations

1 day ago


Bristol, Bristol, United Kingdom Martian Lawyers Club Full time

About Us

Martian Lawyers Club (MLC) is pushing the boundaries of gaming personalization. We aim to unlock new levels of immersion and creativity in video games, inspired by tabletop RPGs. Our first game GUG is a PC roguelike creature-battler that uses proprietary technology to allow players to mould the evolution of game creatures, effectively having the play session mod itself on the go.

We are a small team of developers, designers, programmers, and researchers who have come together to utilize our skills in a meaningful way. Our team totals five members across three cities so far.

Job Description
  • Organize marketing operations, including tools, channels, target personas, and their gathering places
  • Improve promotional assets, such as GUG's Steam page and trailers, to best highlight the game's unique selling points
  • Work alongside the game development team to propose features that improve GUG's marketability
  • Establish a scalable creator program for influencers and content creators
  • Develop a longer-term test plan to identify the marketing that works best with MLC's games
  • Manage the game's community to increase engagement and retention
About You

Desired qualifications and experience:

  • 3+ years in a marketing role in the gaming industry
  • Ability to execute marketing strategies efficiently at scale
  • Proven ability to grow the userbase of a studio's first game
  • Knowledge of gaming market segmentation frameworks and taxonomies
  • Ability to identify problems proactively and communicate those to others

We're looking for someone who can make a significant impact on our company's direction. Your day-to-day work will continuously change, so be prepared to get out of your comfort zone often.

Salary

$80,000 - $120,000 per year, depending on experience.



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