Gaming Industry Marketing Strategist

9 hours ago


Bristol, Bristol, United Kingdom Martian Lawyers Club Full time
About Us

Martian Lawyers Club (MLC) is a pioneering game development studio that combines cutting-edge technology with the creativity of tabletop RPGs. Our mission is to push the boundaries of video game personalization and unlock new levels of immersive gameplay.

We're looking for an experienced Gaming Industry Marketing Strategist to help us take our first game, GUG, to the next level. With its unique blend of roguelike gameplay and AI-driven creature evolution, GUG has the potential to revolutionize the gaming industry.

The ideal candidate will have a strong background in marketing, with experience in executing strategies efficiently at scale. They will also be able to identify problems proactively and communicate those to others. We offer a competitive salary of $**80,000 - $100,000 per year**, as well as opportunities for growth and professional development.

Job Description:

  • Organize and improve our marketing operations, including tools, channels, target personas, and their gathering places
  • Develop promotional assets that highlight GUG's unique selling points, such as trailers and Steam page content
  • Work closely with the game development team to propose features that enhance GUG's marketability
  • Establish a scalable creator program for influencers and content creators
  • Develop a long-term test plan to identify the most effective marketing strategies for MLC's games
  • Manage our game's community to increase engagement and retention

Required Skills and Qualifications:

  • 3+ years of experience in a marketing role within the gaming industry
  • Proven ability to grow a user base for a studio's first game
  • Knowledge of gaming market segmentation frameworks and taxonomies
  • Able to work independently and as part of a team

Benefits:

  • A competitive salary range of $80,000-$100,000 per year
  • A dynamic work environment that offers opportunities for growth and professional development
  • The chance to work on a revolutionary game that has the potential to change the gaming industry


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