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Paid Advertising Specialist

1 month ago

London, Greater London, United Kingdom dentsu B2B Full time
About the Role

Dentsu B2B is a global leader in sales, marketing, customer experience, and retention, helping clients achieve growth and success in the digital economy.

We're seeking a highly skilled Paid Social Manager to join our team based in London. As a Paid Social Manager, you will be responsible for planning, implementing, and optimizing paid social campaigns across various platforms to meet client objectives.

Key Responsibilities
  • Develop Account Strategy: Develop account strategy in partnership with clients and senior management, and be accountable for the execution of strategy and achievement of key performance indicators (KPIs).
  • Operational Success: Ensure the operational success of accounts, ensuring deliverables are met on time and on budget.
  • Client Strategy: Own and manage the client strategy, and plan key campaign efficiencies.
  • Day-to-Day Efforts: Manage all day-to-day efforts and be the primary day-to-day subject matter expert (SME) voice to the client.
  • Account Planning: Plan accounts and growth opportunities, working closely with account directors.
  • Relationship Building: Build strong relationships across client services and other channel teams.
Requirements
  • Experience: Strong experience managing and planning paid social campaigns, preferably in an agency or client-facing environment.
  • Campaign Management: Proficiency in managing and planning campaigns across various paid social platforms, including but not limited to Meta, TikTok, Snapchat, and Pinterest.
  • Paid Social Principles: Strong understanding of paid social principles, best practices, and industry trends.
  • Analytical Skills: Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
  • Communication Skills: Exceptional communication and interpersonal skills, with the ability to effectively interact with clients and internal teams.
  • Performance Metrics: Proven track record of delivering successful paid social campaigns and achieving key performance metrics (e.g., return on ad spend (ROAS), click-through rate (CTR), cost per acquisition (CPA)).
  • Marketing Partners: Desired experience with marketing partners, such as Sprinklr and Flashtalking.
What We Offer
  • Competitive Salary
  • Company-provided Medical Healthcare
  • Generous Pension Provisions
  • Health and Wellness Benefits
  • Volunteering Days
  • Life Assurance
  • Diverse and Inclusive Culture
  • Exciting and Rewarding Environment
  • Varied Work Across Industries