Marketing Operations Lead
11 hours ago
We are seeking an experienced Marketing Operations Lead to oversee the development and implementation of our marketing strategy and ensure seamless execution across all channels.
About Us:
Homebox is a rapidly growing Fin-tech/Prop-tech company dedicated to simplifying rental admin for both tenants and property professionals. Our offerings cater to both B2B and B2C audiences.
Role Overview:
The Marketing Operations Lead will be responsible for developing and implementing a comprehensive marketing strategy with a focus on B2B growth while maintaining a strong B2C brand presence. This involves strategic planning, campaign management, analytics, branding and positioning, partnerships and networking, and team collaboration.
Salary: £70,000 - £90,000 per annum (dependent on experience)
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy with a focus on B2B growth while maintaining a strong B2C brand presence.
- Align marketing initiatives with the company's overall business objectives.
Campaign Management:
- Plan and execute B2B marketing campaigns to generate high-quality leads (MQLs) and build brand saliency.
- Oversee content marketing efforts, including blogs, white-papers, case studies, and email campaigns tailored to B2B audiences.
Analytics:
- Utilise data analytics to measure campaign performance and optimise ROI.
Branding and Positioning:
- Enhance brand positioning in the market through creative storytelling and consistent messaging.
- Oversee the creation of marketing collateral, ensuring alignment with the brand's voice and target audience.
Partnerships and Networking:
- Develop and maintain relationships with industry stakeholders, potential partners, and clients.
- Represent the company at industry events, webinars, and networking opportunities to promote our services.
Team Collaboration:
- Work closely with sales, product, and design teams to create integrated campaigns.
- Manage external vendors and agencies as needed.
Required Skills and Qualifications:
- Proven experience in a B2B marketing role, preferably within Fin-tech, Prop-tech, or similar industries.
- Strong understanding of B2B marketing strategies, lead generation, and account-based marketing (ABM).
- Data-driven mindset with experience analysing metrics to inform strategies.
- Proficiency in digital marketing tools and platforms (Google Analytics, HubSpot, Braze, Webflow etc.).
- Exceptional written and verbal communication skills.
- Ability to manage multiple projects and prioritise effectively in a fast-paced environment.
What We Offer:
- 25 days annual leave, plus two days for your birthday, plus bank holidays.
- Unlimited coaching and mentoring with MoreHappi.
- Unlimited access to personal financial advice.
- Wellbeing support through Bupa's Healthy Minds.
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