Digital Marketing Director for Global Manufacturing Company
2 weeks ago
About the Role
This is an excellent opportunity for a seasoned marketing professional to join a leading manufacturing company as a Digital Marketing Director. The role will involve leading the company's global marketing efforts, developing and implementing strategies to drive brand awareness, customer engagement, and sales.
Key Responsibilities
• Develop and implement comprehensive digital marketing strategies to achieve business objectives
• Manage and lead cross-functional teams to deliver successful product launches, digital lead generation, and increased customer loyalty
• Analyze and report on digital performance and ROI, identifying trends and insights in the digital marketing industry
• Collaborate with the Head of Marketing to develop and execute targeted email marketing campaigns, content marketing strategies, and SEO/SEM initiatives
• Develop and maintain relationships with key stakeholders, including product management, engineering, sales, and business unit heads
Requirements
• Degree in marketing, mass communication, journalism, public relations, or business, with a focus in digital marketing
• 5+ years of experience in marketing, sales, product management, or related field, preferably in B2B heavy equipment and global brands
• Proficient in using CRM (Hubspot), Website CMS, marketing automation tools, Adobe Creative Cloud, and digital analytical tracking tools
• Strong trade show and project management skills, ability to manage multiple tasks simultaneously, meet deadlines, and handle unexpected challenges
• Demonstrated experience developing and measuring high-impact marketing programs
Benefits
The company offers a highly competitive salary range of £60,000 - £80,000 per annum, depending on experience, plus excellent benefits, including industry-leading health insurance, retirement plan, and generous paid time off.
About Us
VANRATH is a leading recruitment agency specializing in placing top talent in various industries. We pride ourselves on providing exceptional service, honesty, and commitment to our clients and candidates.
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