Social Media and PR Strategist

4 days ago


Belfast, United Kingdom HAYS Specialist Recruitment Full time
Job Description: Social Media & PR Manager

Hays Specialist Recruitment Limited is seeking a highly motivated and experienced Social Media & PR Manager to join our client's team in Belfast. The successful candidate will be responsible for combining strategic planning, relationship-building, creative thinking, and content creation to elevate clients' presence and reputation.

Key Responsibilities:
- Creating and executing data-driven social media strategies.
- Producing tailored and engaging content for target audiences on various platforms, maintaining a consistent tone of voice, engaging with users and staying up to date with social media trends.
- Managing and planning content calendars.
- Collaborating with teams and influencers.
- Tracking and reporting on social media metrics.
- Optimising campaigns using data insights and preparing monthly performance reports.
- Manage paid social media campaigns.
- Integrate social media with PR initiatives.
- Identify collaboration opportunities.
- Implement PR strategies for positive coverage.
- Crafting press materials, monitoring press coverage and reporting on PR campaign effectiveness and building media relationships.

Requirements:
* Graduate calibre with 3+ years of experience in PR and social media management either in agency or in-house.
* Experience with social media advertising platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager).
* Evidence of commitment to personal development.
* Demonstrable experience of successfully managing media relations and securing high-profile coverage.
* Strong copywriting and storytelling skills with attention to detail.
* In-depth knowledge of social media platforms, analytics tools, and content trends.
* Ability to manage multiple projects and deadlines in a fast-paced environment.
* Strong research skills.
* Excellent project and time management skills.
* Team player with the ability to manage upwards/downwards.
* Knowledge of SEO principles and how they interact with PR and social media efforts.
* Good understanding of PR and industry ethical standards.
* Proficient in evaluating work and ensuring measurability of campaigns.

What You'll Get:
Salary of up to £30,000 depending on experience, enhanced annual leave, pension, private healthcare after probation, mental health and wellbeing initiatives, paid professional memberships.
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