Digital Marketing Strategist
3 weeks ago
At In Technology Group Limited, we are seeking a highly skilled Digital Marketing Manager to join our team. This role will play a pivotal part in delivering top-tier B2B and B2C digital strategies that align with company objectives.
Key Responsibilities:
• Develop, execute, and manage a digital marketing strategy encompassing customer lead generation, brand awareness, and customer lead generation.
• Design and implement digital marketing strategies aligned with business and marketing goals.
• Identify emerging digital trends and technologies to keep the company at the forefront of innovation.
Campaign Management:
• Plan, execute, and optimize digital campaigns across various platforms such as social media, PPC, and display ads.
• Oversee campaign lifecycle from concept through execution, ensuring on-time, on-budget delivery with key performance metrics achieved.
Content Creation & Management:
• Manage the development of high-quality digital content, including blog posts, social media, and videos.
• Collaborate with internal and external teams to produce engaging content tailored to different digital platforms.
SEO:
• Develop and execute SEO strategies to increase organic traffic and improve search engine rankings for the business and clients.
Social Media Management:
• Oversee all social media channels, ensuring consistent brand messaging and audience engagement.
• Analyze social media performance, implementing strategies to increase followers, engagement, and conversions.
Website Management:
• Work with Group colleagues to manage and optimize internal and external websites.
• Provide performance reports and develop roadmaps for further optimization.
Data Analysis & Reporting:
• Utilize web analytics tools (e.g., Google Analytics) to monitor website and campaign performance and produce regular KPI reports.
• Analyze data to understand consumer behavior and campaign success, making recommendations for ongoing improvements.
This role is integral to enhancing the business's digital capabilities and strengthening its supplier of choice positioning. The ideal candidate will have a proven track record in running successful digital campaigns and possess strong analytical skills.
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Digital Marketing Strategist
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