Digital Engagement Strategist

5 days ago


Blackpool, Blackpool, United Kingdom Investigo Change Solutions Full time

A well-known Further Education College near Preston and Blackpool has a 6 month contract opportunity for a Digital Engagement Specialist on an hourly rate PAYE basis. The role is hybrid with 2 days on site, requiring the post-holder to lead on all paid social and digital advertising and conversion campaigns. They will also monitor, analyse and report on paid social and digital marketing performance to inform continuous improvement and optimal return on investment.

Key Responsibilities:
  • Manage paid social and digital advertising campaigns to improve efficiency and drive value.
  • Monitor and analyse performance data to inform strategic decisions.
  • Develop and implement SEO tactics to improve organic search performance.
  • Manage content management systems (CMS), including website maintenance and writing for the web.
  • Deliver effective digital communications and email campaigns.

The ideal candidate will have experience in digital and social media marketing, with a strong understanding of commercial drivers and the ability to think strategically. They will be able to build and maintain collaborative working arrangements with internal customers and agency partners.



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