Digital Marketing Specialist

3 weeks ago

Poole, Poole, United Kingdom Poole Bay Holdings Ltd. Full time
Job Title: Full Time

Job Summary:

We are seeking a highly skilled and experienced PPC Executive to join our team at Poole Bay Holdings Ltd. The successful candidate will be responsible for managing and optimizing our paid advertising campaigns across various platforms, including Google and Microsoft/Bing.

Key Responsibilities:

  • Manage and optimize PPC accounts and paid advertising campaigns, including shopping campaigns.
  • Create, implement, and test campaigns across various platforms, including Google and Microsoft/Bing.
  • Analyze KPI results of campaigns to identify opportunities and propose actions to the PPC Manager and others within Marketing.
  • Ensure campaigns stay within budget or exceed performance targets to justify overspend.
  • Run improvement tests across our advertising to find optimal ways of investing more for improved performance.
  • Apply and ensure best practices where appropriate on all paid advertising channels.

Requirements:

  • 2+ years of hands-on experience in pay-per-click (PPC) across Google Ads and Microsoft Ads, including shopping and merchant centre management.
  • Responsibility for reporting on PPC KPIs across and up reporting chains.
  • Experience working collaboratively with internal colleagues to develop PPC opportunities.

What We Offer:

  • Hybrid working arrangement with 3 days in office.
  • 25 days holiday (including Christmas closure), rising with years of service, plus bank holidays.
  • 8% pension with NowPensions.
  • Free parking.
  • New offices with kitchen and break facilities.
  • Ongoing support, development, and training in line with the needs of the person and the business, with progression opportunities.

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