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Content Strategist
2 months ago
We are seeking an experienced Content Manager to join our marketing team at Oxford Metrics Plc. As a Content Manager, you will be responsible for creating, distributing, and optimizing high-quality content across various channels to support revenue and lead generation, as well as increase brand awareness.
Key Responsibilities- Collaborate with team members and stakeholders from other functions, including Product Marketing, Product Management, Growth Marketing, Sales, and Customer Success, to develop and execute content strategy.
- Create and update SEO-optimized content, including blogs, white papers, case studies, and other content aligned with short-term and long-term marketing targets, that will live on the company website and be pushed out through marketing efforts.
- Create effective content briefs for agencies and project manage deliverables for successful outcomes.
- Manage posting and engagement on social media platforms, making comments, sending messages to customers, connecting with industry influencers, and building new influencer networks.
- Create banners and marketing material from agency-created templates using, but not limited to, Photoshop, Illustrator, and Canva.
- Work with the Global Corporate Marketing Manager to develop an editorial calendar and ensure marketing and product teams are on board.
- Ensure compliance with laws, such as copyright and data protection.
- Stay up-to-date with developments and generate new ideas to draw audience's attention.
- Monitor and analyze content performance metrics to assess the effectiveness of the content strategy and make data-driven improvements.
- Proven work experience as a Content Manager.
- Previous experience with marketing management tools, such as HubSpot.
- Basic technical knowledge of web publishing.
- Knowledge of SEO and web traffic metrics.
- Excellent verbal and written communication skills.
- Excellent organizational skills.
- Extensive knowledge of existing and emerging social platforms, including LinkedIn, Instagram, Facebook, and TikTok.
- Knowledge of how to create, execute, and analyze text and email marketing channels.
- BSc degree in Marketing or a relevant field.
Oxford Metrics Plc offers an excellent benefits package, including medical, dental, long-term disability, a company-matched 401(k) program, generous vacation allowance, and coworkers who are driven to succeed and enjoy a fun, challenging work environment.
